<IfModule mod_headers.c>
<FilesMatch ".(js|css|xml|png|jpg|jpeg|html)$">
Header set Cache-Control "private"
</FilesMatch>
</IfModule>
Caching
Exclude page from caching via .htaccess
# EXCLUDE URI's from caching
<If "%{THE_REQUEST} =~ m#/page_name#">
<IfModule mod_headers.c>
Header set Cache-Control "private"
</IfModule>
</If>